'Small is the New Mall' Campaign

This is my work for Downtown London's "Small Is The New Mall" Campaign, encouraging holiday shopping at local, independently owned shops. Banners were installed within the core during the season to contribute to the holiday atmosphere, as well as storefront stickers to all businesses within the boundaries. The campaign required cohesive print and digital assets, found below, with CTAs linking directly to the business directory available on Downtown London's website. .........

Graphic Design, Marketing, Digital & Print Collateral

It was an interesting challenge to design multiple social media assets for different contests the company included in their campaign while remaining cohesive to the overall theme I created.

The awareness campaign remained relatively the same across all platforms, linking to the company's website and funnelling traffic to the business directory for the downtown core.