'Reboot' Rebranding & Fundraising Campaign

Sound in Motion Studio is a music and dance academy based in London, ON. The director, Julie Mytka, approached me to design a fundraising campaign to recoup losses suffered after extensive property damage. After seeing the space, I came up with the visual concept of 'Reboot', utilizing the juxtaposition of a delicate pointe shoe and a work boot in the uneven construction space that was once the studio floor. After taking this photo, seen below, I then created 2 logo designs based on the image. These were both used by the director to round out the campaign and represent the studio's 11th season in operation. .........

Illustration, Branding, Digital Strategy

I shot this photo onsite at the studio and utilized lighting to accentuate the contrast between the pointe shoe and 'work' boot. This became the basis for the campaign; it was both a great shot for the GoFundMe and a perfect template for the digital logo designs.

After seeing the design, Julie voiced in passing the idea of making it a neon sign for the outside of the studio. This prompted me to design a mock-up of the logo as a neon sign against a dark brick that was then printed, displayed, and also sold at the studio to contribute to the cause. This was great fun to design, and the small details really complete the piece when blown up to full poster size.