Digital Marketing Campaigns

Working in partnership with Tourism London, I created all digital assets for their "Snap To Win" Instagram-based contest. The goal was an awareness campaign promoting activities in Downtown London while simultaneously collecting UGC (User Generated Content) for their organization to use as posts in the future. This integrated marketing campaign utilized photos from local influencers, reappropriated our winter hashtag, and focussed on bright, spring-time colours to energize audiences after the long, quarantine winter. This work was done during my time as Marketing Assistant at Downtown London BIA. .........

Social Media, Advertisement, Graphic Design, Digital Assets

Examples of Instagram stories that were used to increase engagement. The negative space in each was designed to allow for Instagram stickers, sliders, polls, and posts to be laid on top of the graphics. Interactive design was requested in the social strategy.

This integrated campaign directed audiences from Facebook, Twitter, the Tourism London website and multiple blog and newsletters (additional post dimensions requested in the social strategy) to the organization's Instagram page.

--------

Revive Live is a government-funded initiative through the London Music Office with the goal of safely restoring the local music scene during the pandemic. I worked with Music Industry Development Officer Cory Crossman at the City of London to design the logo of the program, branding and colour design, as well as templates for all social media platforms.

Click here for more information.